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304  Notes

                 emergence of a successful new commercial educational and encounter move-
                 ment, called “Spiritual Cinema Circles,” devoted to supporting, viewing, and
                 discussing spiritually significant films.
              22 Similar trends were underway, over the same period, in the UK and in Europe
                 in general. In the case of the UK, see, in particular, Tracey (1998).
              23 This debate flares from time to time. In the winter of 2004, it arose over an
                 incident involving the singer Janet Jackson during the Super Bowl halftime
                 show. She exposed too much skin for traditional tastes, and a series of investi-
                 gations, hearings, and threats by the FCC ensued. In the same time period, the
                 Commission also cracked down on popular radio “shock jock” Howard Stern
                 and levied fines for what they saw as on-air indecency and profanity.
              24 Lattin (2003).
              25 Poovakkattu (2003). In some ways, though, American religious evolution
                 differs significantly from that on the other side of the Atlantic. For example, a
                 2001 survey published in the Scotsman reported that while nearly 37 percent of
                 Scots have had a supernatural experience, 55 percent never attend religious
                 services, and only 28 percent believe clergy contribute to society (Kerevan
                 2001). The New York Times reported in 2003 on the situation of a priest in the
                 Danish Lutheran Church who was suspended from his parish for saying he did
                 not believe in God. Members of his parish and his local community rallied to
                 his defense (Alvarez 2003).
              26 Evans (1999).
              27 The most influential work related to religious restructuring was Wuthnow
                 (1990). In the area of religious practice, Roof (1992) was particularly influen-
                 tial, as has been his more recent Spiritual Marketplace (1999), which we will
                 discuss in more detail presently.
              28 Giddens (1991), pp. 179–80.
              29 This is, of course, a contradiction to traditional social theory, which would
                 hold that the decline of religious differentiation would lead to a decline in
                 interest in religion. As religion scholars such as Roof and Warner (who we will
                 discuss presently) point out, this idea of secularization relied on the assumption
                 that religion was a property of religious institutions and structures. This new,
                 more individualized religion is instead thought by its adherents to be something
                 for which they are responsible instead.
              30 Hammond (1992).
              31 Roof (1992).
              32 Roof (1992), p. 195.
              33 Roof (1992), p. 256.
              34 Wuthnow (1998).
              35 Roof (1999), p. 9.
              36 Roof (1992), p. 247.
              37 Roof (1999), pp. 67–8.
              38 Giddens (1991), pp. 32–4.
              39 Roof (1999), p. 41.
              40 For complete discussions, see Silk (1995) and Hoover (1998).
              41 Detailed examples of media decision-makers’ impressions of religion can be
                 found in Silk (1995) and Hoover (1998), as well as in John Dart and Jimmy
                 Allen,  Bridging the Gap, Nashville: The Freedom Forum First Amendment
                 Center, 1993.
              42 Silk and Hoover both detail James Gordon Bennett’s early introduction of reli-
                 gion coverage into the pages of the New York Times as a competitive strategy.
                 The Times continued to cover the sermons of prominent New York City pulpits
                 well into the 1960s. Time Magazine was distinctive for its attention to religion
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