Page 187 - Retaining Top Employees
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                                                      The Role of the Manager, Part 2  175


                                  2. Build mission into the goals you set. Make sure your top
                                     performers’ goals are aligned with the organization’s mis-
                                     sion. Use the tools in the previous chapter (under “Setting
                                     Goals”) to make sure when you meet with each of your
                                     employees to set goals that they understand the mission
                                     and its implications for their activities.
                                  3. Keep a “culture checklist.” Most of us aren’t consciously
                                     aware of organizational culture; it’s like the organizational
                                     air we breathe—there, but invisible. Improve your chances
                                     of communicating your organizational culture clearly by
                                     keeping a “culture checklist” where you note down specif-
                                     ic instances of how the culture works.
                                  4. Work backwards from functional needs. Use the functional
                                     interaction with your best performers to retro-engineer a
                                     mission, values, and culture check-in. For example, if
                                     you’re dealing with a sales team, you might use a major
                                     account review to ask questions like these:
                                    • “How does servicing this client help us meet our overall
                                       mission?”
                                    • “Are we servicing this client in keeping with our underly-
                                       ing values?”
                                    • “How does our organizational culture impact how we
                                       service this client?”

                                 The Manager as Leader
                                 In retaining top employees, it’s very important for you to be a
                                 leader. The topic of leadership is so important that many man-
                                 agement books would lead you to believe that leadership is all
                                 there is to management or that management is merely a subset
                                 of leadership.
                                    Actually, the two are separate functions, which may or may
                                 not be connected, depending on the individual manager-
                                 employee relationship. Management at its lowest level—supervi-
                                 sion—requires limited leadership. At the top—at C-level (CEO,
                                 COO, CFO, and so on)—management can often be 80% to 90%
                                 leadership.
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