Page 132 - Social Marketing for Public Health Global Trends and Success Stories

57977_CH04_final.qxd:Cheng 11/5/09 4:38 PM Page 105

References 105

RE F E RE NCES

Andreasen, A. R. (2006). Social marketing in the 21st century. Thousand Oaks, CA: Sage
Publications.
Ballesteros, O. A. (1979). Mexican proverbs: The philosophy, wisdom and humor of a people.
Austin, TX: Eakin Press.
Barker, G. (2007, January 8). The Instituto Promundo story. Policy Innovations. Retrieved July 28,
2009, from http://www.policyinnovations.org/ideas/innovations/data/InstitutoPromundo
Story
Campbell, M. (2005, June 9). Mexico tackles discrimination to fight AIDS. The Christian
Science Monitor. Retrieved July 28, 2009, from http://www.csmonitor.com/2005/0609/
p06s01-woam.htm
Cevallos, D. (2009, May 17). Latin America: For a day against homophobia. Inter Press Service
News Agency. Retrieved July 28, 2009, from http://ipsnews.net/news.asp?idnews=37776
Country profile: Mexico. (2008). BBC News. Retrieved July 28, 2009, from http://news.bbc
.co.uk/2/hi/americas/country_profiles/1205074.stm
de Botton, S. (2007, October 8). Not all men are the same. Comunidad segura. Retrieved July 28,
2009, from http://www.comunidadesegura.org/?q=en/node/35603
Esplen, E. (2006, October). Engaging men in gender equality: Positive strategies and approaches.
Institute of Development Studies, University of Sussex. Retrieved July 28, 2009, from http://
www.bridge.ids.ac.uk/reports/BB15Masculinities.pdf
Gates, B. (2007, June 6). How to beat AIDS. Guardian Unlimited. Retrieved July 28, 2009, from
http://commentisfree.guardian.co.uk/bill_gates/
Hastings, G., & Saren, M. (2003). The critical contribution of social marketing. Marketing
Theory 3(3), 305–322.
HIV Infection and AIDS in the Americas: Lessons and challenges for the future. (2003, April).
Provisional report. Epidemiology Network for Latin America and the Caribbean. Retrieved
February 13, 2009, from http://www.mapnetwork.org/MAPLACDraftAprill9,2003%20
to%20print.doc
Hutchinson, S., Weiss, E., Barker, G., Segundo, M., & Pulerwitz, J. (2004, December).
Involving young men in HIV prevention programs. Horizons Report. Retrieved July 28,
2009, from http://www.populationcouncil.org/horizons/newsletter/horizons(9)_1.html
Instituto Promundo. (2005). Annual Report. Retrieved July 28, 2009, from http://www
.promundo.org.br/Relatorios/RA_promundo_INGLES.pdf
Instituto Promundo Web site. (2008a). FAQs. Retrieved July 28, 2009, from http://www
.promundo.org
Instituto Promundo Web site. (2008b). Activities. Retrieved July 28, 2009, from http://www
.promundo.org
Instituto Promundo Web site. (2008c). Social Technologies. Retrieved July 28, 2009, from http://
www.promundo.org
Instituto Promundo Web site. (2008d). Publications. Retrieved July 28, 2009, from http://www
.promundo.org
International Center for Research on Women (ICRW). (2008, March 5). ICRW awards gala hon-
ors global leaders for advancing the well-being and economic progress of women and girls.