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100 CHAPTER 4 ■ Love, Sex, and HIV/AIDS

FIGURE 4-7 Population Services FIGURE 4-8 The Menos Etiquetas
International’s Menos Etiquetas campaign Campaign merged traditional techniques
promoting gender equity launched with such as this poster advocating Más
this eye-catching poster, Más Prevención (“More Prevention”) with new
Anticonceptivos (“More Contreceptives”). media.
Photo courtesy of PSI Mexico Photo courtesy of PSI Mexico

women—including those who are married—have little power to ensure their
partners are faithful or use condoms. (Gates, 2007)
Mexican activists recognize the power of public sympathy for women and are
pushing for funding to protect women’s health.

F IND IN G F UND IN G

Quoting precise budgets for Programs H and M is virtually impossible due to
the many organizations—international, national, and local—and the hun-
dreds of volunteers who are working individually with young men and
women. Funding for the members of Alliance H comes variously from inter-
national foundations, multilateral organizations, government agencies, pri-
vate companies, and individual donors.