Page 123 - Social Marketing for Public Health Global Trends and Success Stories
P. 123
57977_CH04_final.qxd:Cheng 11/5/09 4:38 PM Page 96
96 CHAPTER 4 ■ Love, Sex, and HIV/AIDS
BOX 4-3 Cartoon Videos (Continued)
FIGURE 4-4 Once Upon a Girl: Touching on topics as varied as
household roles and intimate relationships, this video features Maria’s
road to womanhood and the challenges young women face growing up.
Photo courtesy of Instituto Promundo
stereotypes. They are also tools for health or education professionals to
hone their skills in working with youths on gender and health issues.
A university teacher who works with youth said:
I presented the cartoon “Once Upon a Girl” to a group of adolescents
and got them to discuss some of the points raised. It’s incredible to
see how the girls themselves have a very rigid view of how a woman
should behave. Many still believe women should be passive,
subservient. The video helped me deal with these issues. (Instituto
Promundo, 2005, p. 27)

