Page 117 - Solid Waste Analysis and Minimization a Systems Approach

COMMUNICATIONS 95

5.6 Culture

The culture of an organization can play a significant role in the determining the suc-
cess of an environmental program or any change effort. Some key organization cul-
ture assessment questions to consider when launching a solid waste minimization
program are

■ How do the stakeholders value environmental protection?
■ How has the company historically dealt with change initiatives?
■ Does the company make consistent changes that don’t last?
■ How effective are the project teams?
■ Is the company frequently focusing on the same problem?
■ What is required within the company culture to make continual process improve-
ment a lasting change?
■ What will prevent your organization from achieving success with a solid waste min-
imization program?

Ultimately, the issue of organizational culture boils down to the organization’s ability
to change in order to meet changes in the business environment. Specifically, how
quickly the organization adapts to change and how well it embraces the continual
improvement process. The key factors that support a culture for change, including the
modifications for a solid waste minimization program are

■ Creativity—Teams should be allowed to experiment and explore various process
options. A creative environment can lead to higher quality programs and to stronger
employee buy-in.
■ Motivation—Employee support is critical to the success of an environmental pro-
gram. There are various methods to motivate employees to support such programs,
including financial and career advancement incentives. Employee motivation should
be taken into account when planning for programs.
■ Empowerment—Stronger programs can also result when team members are given
more authority over the programs.

5.7 Communications

Effective and continuous communication of the solid waste minimization program is
needed to create a shared vision within the organization. This is required by all levels
of management to emphasize the fit between the program and business needs. A well
thought out vision has the power to motivate employees and create shared values.
Communicating this vision effectively is an ongoing process and is integral to a well
thought out solid waste minimization implementation plan. The four Cs of effective
communication plans are