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STRATEGIC GOALS       91








                                                  Determine Factors



                      •   Tools to assist in the identification of factors
                           – Quality function deployment
                           – Brainstorming sessions
                           – Ishikawa diagram
                           – Design FMEA                           HOW
                                                                 Correlation
                           – Process FMEA
                                                             Elements of Acquisition
                                                                  Strategy                WHYs
                                                                  (HOWs)


                                                             HOUSE OF QUALITY
                                                   Customer  Requirements  (WHATs)  (Correlation of WHATs/HOWs)  Rating  Customer Importance  WHATs/WHYs)  (Correlation of  Evaluation  Customer Market







                                                                  Targets
                                                   HOW       (Weighted importance)
                                                  MUCHs







                     Figure 5.1     House of quality.






                    4 How much—The output is a ranked list of initial “hows” that can be used for strate-
                       gic focus areas. These items are transferred to House 2, becoming the next “whats”
                       if more detail is needed.
                    5 The process continues until the ranked “hows” are specific enough to assign strate-
                       gic goals and measurements.


                      Upon successful completion of this process, there will be a list of key focus areas,
                    which can be assigned strategic goals and objective measures. This process provides
                    confidence that project resources are focused on meeting critical needs of the business.
                    The following are tips when creating the House of Quality:

                    ■ The more specific the processes the less time the process will require.
                    ■ Combine customer input with internal business strategies, employee needs, and
                      government regulations to obtain a comprehensive list of customer needs.
                    ■ Consider first organizing all the “whats” into categories with similar detail, and
                      then perform the iterative process, inserting new “whats” at the appropriate House
                      level.
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