Page 213 - Sport Culture and the Media
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194  || SPORT, CULTURE AND THE MEDIA


                         sporting values in the USA is a constantly recurring theme in films about the
                         quintessential American sport – baseball. Field of Dreams, with Bull Durham
                         (1988) a key text in the sub-genre of the baseball film in what Sobchack (1997)
                         calls  ‘Post-American Cinema’ (by which she means a nation that has frag-
                         mented and lost any sense of common cultural identity), is preoccupied with
                         the problems of (in this case rural) capitalism and the erosion of authentic
                         feeling and cohesive, self-sustaining community. In the film, a struggling mid-
                         West farmer, Ray Kinsella (played by Kevin Costner, who also appears in
                         Bull Durham, presumably on account of his all-American boy image), hears a
                         mysterious heavenly voice whispering ‘If you build it, he will come’. The ‘it’
                         is a new baseball  field on his farmland and the  ‘he’ is a long dead and
                         much-wronged player  ‘Shoeless’ Joe Jackson.  Field of Dreams invests sport
                         with the magical power not only of bringing back the dead, but also of reviving
                         collective memory and the values of a society which had sold its precious
                         cultural assets – like sport – to the highest bidder. Kinsella, reluctantly at first,
                         takes up the challenge, and sustains his faith despite objections from his bank
                         and family, recruiting an unlikely ally in Terence Mann (James Earl Jones), a
                         reclusive elderly black writer and former activist who shares his belief in the
                         redemptive power of baseball. Finally, the  field is built, the ghostly players
                         return to earth, the family farm is saved by charging tourists and baseball
                         nostalgia ‘buffs’ to visit this ethereal sports theme park, the wrongs done to
                         ‘Shoeless’ Jackson are righted, Kinsella’s family stays together, an old man is
                         made happy, the racial divide is bridged  – and the golden age of America
                         restored in Iowa. The allegorical role of sports film – so strong in the baseball
                         sub-genre given its reputation as the USA’s national pastime (McGimpsey 2000)
                         – is clearly demonstrated in Field of Dreams, with the condition of sport being
                         presented as both symptom and solution to the dilemmas of social and personal
                         life.
                           If this is an overtly mystical vision lacking in irony and scepticism, then Fever
                         Pitch (1997), a film of a bestselling autobiographical book by the British writer
                         Nick Hornby (1992), provides a much more down-to-earth and self-critical
                         take on sports culture that is no less aware of the power of its romance. In the
                         book and film (for which Hornby wrote the screenplay), a middle-aged man
                         Paul (Colin Firth) recalls how soccer helped salvage an unhappy childhood by
                         giving him something to do with his father during ‘weekend visits’, initiating
                         him into masculine culture, and providing him with something to be truly
                         committed to – Arsenal Football Club. This was no childhood fad, however, as
                         support for Arsenal became an all-encompassing, adult obsession. The film sets
                         up an antagonism between the immature world of football supporting and
                         another, more  ‘grown-up’ world symbolized by his girlfriend, Sarah (Ruth
                         Gemmell). In a watershed moment in Fever Pitch, the male protagonist breaks
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