Page 233 - Sport Culture and the Media
P. 233

214 || SPORT, CULTURE AND THE MEDIA


                         City Winter Olympics, and more scandals can be as safely anticipated as the
                         next Enron-style corporate collapse. From all these cultural data there is no exit
                         and the door is alarmed. By learning a little more about how media sport is set
                         before us and what the media sports text can be made to mean, perhaps we can
                         take back a little of the cultural power that we have ceded to it.
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