Page 233 - Sport Culture and the Media
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214 || SPORT, CULTURE AND THE MEDIA
City Winter Olympics, and more scandals can be as safely anticipated as the
next Enron-style corporate collapse. From all these cultural data there is no exit
and the door is alarmed. By learning a little more about how media sport is set
before us and what the media sports text can be made to mean, perhaps we can
take back a little of the cultural power that we have ceded to it.