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Chapter 2: Finding the Right Analysis for the Job  23


                                The next step is to find a means to relate these numbers to each other in
                                an easy way. You can do this by using the relative frequency, which is the
                                percentage of data that falls into a specific category of a categorical vari-
                                able. You can find a category’s relative frequency by dividing the frequency
                                by the sample total and then multiplying by 100. In this case, you have
                                                              and


                                You can also express the relative frequency as a proportion in each group by
                                leaving the result in decimal form and not multiplying by 100. This statistic is
                                called the sample proportion. In this example, the sample proportion of males
                                is 0.36, and the sample proportion of females is 0.64.

                                You mainly summarize categorical variables by using two statistics — the
                                number in each category (frequency) and the percentage (relative frequency)
                                in each category.


                      Statistics for Categorical Variables


                                The types of statistics done on categorical data may seem limited; however,
                                the wide variety of analyses you can perform using frequencies and relative
                                frequencies offers answers to an extensive range of possible questions you
                                may want to explore.
                                In this section, you see that the proportion in each group is the number-one
                                statistic for summarizing categorical data. Beyond that, you see how you can
                                use proportions to estimate, compare, and look for relationships between the
                                groups that comprise the categorical data.



                                Estimating a proportion

                                You can use relative frequencies to make estimates about a single popula-
                                tion proportion. (Refer to the earlier section “Categorical versus Quantitative
                                Variables” for an explanation of relative frequencies.)

                                Suppose you want to know what proportion of females in the United States
                                are Democrats. According to a sample of 29,839 female voters in the U.S.
                                conducted by the Pew Research Foundation in 2003, the percentage of female
                                Democrats was 36. Now, because the Pew researchers based these results
                                on only a sample of the population and not on the entire population, their
                                results will vary if they take another sample. This variation in sample results
                                is cleverly called — you guessed it — sampling variability.










          06_466469-ch02.indd   23                                                                    7/24/09   9:31:36 AM
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