Page 125 -

Source: Shutterstock/Photographer Edyta Pawlowska

“Notable Quotes”

"Like a product or service, the planning process itself "A firm that continues to employ a previously successful
must be managed and shaped, if it is to serve executives strategy eventually and inevitably falls victim to a
as a vehicle for strategic decision-making." competitor."
—Robert Lenz —William Cohen
"The difference between now and five years ago is that "Great spirits have always encountered violent opposition
information systems had limited function. You weren’t from mediocre minds."
betting your company on it. Now you are." —Albert Einstein
—William Gruber
"The idea is to concentrate our strength against our
"Weak leadership can wreck the soundest strategy." competitor’s relative weakness."
—Sun Tzu —Bruce Henderson