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88 PART 2 • STRATEGY FORMULATION

Step 2 Prepare a Competitive Profile Matrix that includes your institution and the two competing insti-
tutions. Include at least the following ten factors in your analysis:
1. Tuition costs
2. Quality of faculty
3. Academic reputation
4. Average class size
5. Campus landscaping
6. Athletic programs
7. Quality of students
8. Graduate programs
9. Location of campus
10. Campus culture
Step 3 Submit your Competitive Profile Matrix to your instructor for evaluation.