Page 119 -

CHAPTER 3 • THE EXTERNAL ASSESSMENT 85

11. M. J. Chen, “Competitor Analysis and Interfirm Rivalry: 13. Arthur Thompson, Jr., A. J. Strickland III, and John
Toward a Theoretical Integration,” Academy of Gamble, Crafting and Executing Strategy: Text and
Management Review 21 (1996): 106. Readings (New York: McGraw-Hill/Irwin, 2005): 63.
12. S. Jayachandran, J. Gimeno, and P. R. Varadarajan, 14. Michael E. Porter, Competitive Strategy: Techniques for
“Theory of Multimarket Competition: A Synthesis and Analyzing Industries and Competitors (New York: Free
Implications for Marketing Strategy,” Journal of Press, 1980): 24–27.
Marketing 63, 3 (1999): 59; and M. J. Chen. “Competitor 15. horizon.unc.edu/projects/seminars/futuresresearch/
Analysis and Interfirm Rivalry: Toward a Theoretical rationale.asp.
Integration,” Academy of Management Review 21 (1996): 16. Dale McConkey, “Planning in a Changing Environment,”
107–108. Business Horizons 31, no. 5 (September–October 1988): 67.

Current Readings

Capron, Laurence, and Olivier Chatain. “Competitors’ Resource- Hillman, Amy J., and Gerald D. Keim. “Political Environments
Oriented Strategies: Acting on Competitors’ Resources and Business Strategy: Implications for Managers.”
Through Interventions in Factor Markets and Political Business Horizons 51, no. 1 (January–February
Markets.” The Academy of Management Review 33, no. 1 2008): 47.
(January 2008): 97. Kachra, Ariff, and Roderick E. White. “Know-how Transfer:
Coyne, Kevin, and John Horn. “Predicting Your Competitor’s The Role of Social, Economic/Competitive, and Firm
Reaction.” Harvard Business Review (April 2009): 90–110. Boundary Factors.” Strategic Management Journal 29,
Delmas, Magali A., and Michael W. Toffel. “Organizational Res- no. 4 (April 2008): 425.
ponses to Environmental Demands: Opening the Black Porter, Michael E. “The Five Competitive Forces That
Box.” Strategic Management Journal 29, no. 10 (October Shape Strategy.” Harvard Business Review
2008): 1,027. (January 2008): 78.