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CHAPTER 4

The Internal Assessment

CHAPTER OBJECTIVES

After studying this chapter, you should be able to do the following:

1. Describe how to perform an internal 5. Explain how to determine and
strategic-management audit. prioritize a firm’s internal strengths
and weaknesses.
2. Discuss the Resource-Based View (RBV)
in strategic management. 6. Explain the importance of financial
ratio analysis.
3. Discuss key interrelationships among
the functional areas of business. 7. Discuss the nature and role of
management information systems in
4. Identify the basic functions or activities strategic management.
that make up management, marketing,
finance/accounting, production/ 8. Develop an Internal Factor
operations, research and develop- Evaluation (IFE) Matrix.
ment, and management information 9. Explain benchmarking as a
systems. strategic management tool.

Assurance of Assurance of Assurance of
Learning Exercise 4A Learning Exercise 4B Learning Exercise 4C
Performing a Financial Ratio Constructing an IFE Matrix Constructing an IFE Matrix
Analysis for McDonald’s for McDonald’s Corporation for My University
Corporation