Page 155 -
P. 155
CHAPTER 4 • THE INTERNAL ASSESSMENT 121
FIGURE 4-7
An Example Value Chain for a
Typical Manufacturing Firm
Supplier Costs
Raw materials
Fuel
Energy
Transportation
Truck drivers
Truck maintenance
Component parts
Inspection
Storing
Warehouse
Production Costs
Inventory system
Receiving
Plant layout
Maintenance
Plant location
Computer
R&D
Cost accounting
Distribution Costs
Loading
Shipping
Budgeting
Personnel
Internet
Trucking
Railroads
Fuel
Maintenance
Sales and Marketing Costs
Salespersons
Web site
Internet
Publicity
Promotion
Advertising
Transportation
Food and lodging
Customer Service Costs
Postage
Phone
Internet
Warranty
Management Costs
Human resources
Administration
Employee benefits
Labor relations
Managers
Employees
Finance and legal
