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206 PART 2 • STRATEGY FORMULATION

Instructions
Step 1 Place the following five column headings at the top of a separate sheet of paper: Divisions,
Revenues, Profits, Relative Market Share Position, Industry Growth Rate. Down the far left of
your page, list MCD’s geographic divisions. Now turn back to the Cohesion Case and find infor-
mation to fill in all the cells in your data table from page 30.
Step 2 Complete a BCG Matrix for McDonald’s.
Step 3 Compare your BCG Matrix to other students’ matrices. Discuss any major differences.

Assurance of Learning Exercise 6D

Developing a QSPM for McDonald’s

Purpose
This exercise can give you practice developing a Quantitative Strategic Planning Matrix to deter-
mine the relative attractiveness of various strategic alternatives.
Instructions
Step 1 Join with two other students in class to develop a joint QSPM for McDonald’s.
Step 2 Go to the blackboard and record your strategies and their Sum Total Attractiveness Score.
Compare your team’s strategies and Sum Total Attractiveness Score to those of other teams. Be
sure not to assign the same AS score in a given row. Recall that dashes should be inserted all the
way across a given row when used.
Step 3 Discuss any major differences.

Assurance of Learning Exercise 6E

Formulating Individual Strategies
Purpose
Individuals and organizations are alike in many ways. Each has competitors, and each should
plan for the future. Every individual and organization faces some external opportunities and
threats and has some internal strengths and weaknesses. Both individuals and organizations
establish objectives and allocate resources. These and other similarities make it possible for
individuals to use many strategic-management concepts and tools. This exercise is designed to
demonstrate how the SWOT Matrix can be used by individuals to plan their futures. As one
nears completion of a college degree and begins interviewing for jobs, planning can be partic-
ularly important.
Instructions
On a separate sheet of paper, construct a SWOT Matrix. Include what you consider to be your major
external opportunities, your major external threats, your major strengths, and your major weaknesses.
An internal weakness may be a low grade point average. An external opportunity may be that your
university offers a graduate program that interests you. Match key external and internal factors by
recording in the appropriate cell of the matrix alternative strategies or actions that would allow you to
capitalize upon your strengths, overcome your weaknesses, take advantage of your external opportu-
nities, and minimize the impact of external threats. Be sure to use the appropriate matching notation
in the strategy cells of the matrix. Because every individual (and organization) is unique, there is no
one right answer to this exercise.

Assurance of Learning Exercise 6F

The Mach Test
Purpose
The purpose of this exercise is to enhance your understanding and awareness of the impact that
behavioral and political factors can have on strategy analysis and choice.