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xxviii CASE COMPANY INFORMATION MATRIX
Case Information Matrix
2008
Revenues
Case Company Stock Symbol Headquarters Web Site Address #Employees in $millions
Cohesion Case
McDonald’s Corp. MCD Oak Brook, IL www.mcdonalds.com 400,000 23,522
SERVICE FIRMS
Hospitality/Entertainment
1. Walt Disney Co. DIS Burbank, CA www.disney.com 150,000 37,843
2. Merryland Amusement Kansas City, MO 100 0.890
Park
Airlines
3. JetBlue Airways JBLU Forest Hills, NY www.jetblue.com 10,047 3,388
4. AirTran Airways AAI Orlando, FL www.airtran.com 7,850 2,552
Retail Stores
5. Family Dollar Stores FDO Charlotte, NC www.familydollar.com 25,000 6,983
6. Wal-Mart Stores WMT Bentonville, AR www.walmartstores.com 2.1M 405,607
7. Whole Foods Market WFMI Austin, TX www.wholefoodsmarket.com 46,800 7,953
8. Macy’s M Cincinnati, Ohio www.macysinc.com 167,000 24,892
Internet Based
9. Yahoo YHOO Sunnyvale, CA www.yahoo.com 13,600 7,208
10. eBay Inc. EBAY San Jose, CA www.ebay.com 16,200 8,541
Financial
11. Wells Fargo WFC San Francisco, CA www.wellsfargo.com 272,800 52,389
Restaurants
12. Krispy Kreme KKD Winston-Salem, NC www.krispykreme.com 2,700 383
13. Starbucks Corporation SBUX Seattle, WA www.starbucks.com 176,000 10,383
Nonprofit
14. The United States Washington, DC www.usps.com 764,000 75,000
Postal Service -
15. Amtrak (NRPC) - Washington, DC www.amtrak.com 19,000 2,400
16. Goodwill Industries San Francisco, CA www.sfgoodwill.org/ 500 28.1
of San Francisco, storeLocations2.aspx
San Mateo and
Marin Counties
MANUFACTURING
Transportation
17. Harley-Davidson HOG Milwaukee, WI www.harlety-davidson.com 10,100 5,971
18. Ford Motor FORD Dearborn, MI www.ford.com 213,000 146,277
Food
19. Kraft Foods KFT Norfield, IL www.kraft.com 98,000 42,201
20. Hershey Foods HSY Hershey, PA www.hersheys.com 12,800 5,132
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