Page 33 -

CASE COMPANY INFORMATION MATRIX xxxi

Case Description Matrix (continued)
Topical Content Areas (Y = Yes and N = No)
1 2 3 4 5 6 7 8 9 10 11 12 13 14
Sports
27. Nike Y N Y N Y Y Y Y Y N Y Y Y N
28. Callaway Golf Company Y Y Y Y Y Y Y Y Y N N Y Y N
Energy
29. Chevron Y Y Y Y Y N Y Y Y Y Y Y Y N
1. Year-end 2006 Financial Statements Included?
2. Is Organizational Chart Included?
3. Does Company Do Business Outside the United States?
4. Is a Vision or Mission Statement Included?
5. E-Commerce Issues Included?
6. Natural Environment Issues Included?
7. Strategy Formulation Emphasis?
8. Strategy Implementation Included?
9. By-Segment Financial Data Included?
10. Firm Has Declining Revenues?
11. Firm Has Declining Net Income?
12. Discussion of Competitors is Provided?
13. Case Appears in Text for the First Time Ever?
14. Is Firm Headquartered Outside the United States?