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CASE COMPANY INFORMATION MATRIX  xxix

              Case Information Matrix (continued)
                                                                                                     2008
                                                                                                     Revenues
              Case Company          Stock Symbol Headquarters      Web Site Address       #Employees in $millions

              Personal Care
              21. Johnson & Johnson   JNJ       New                www.jnj.com            118,700     63,747
                                                Brunswick, NJ
              22. Avon Products     AVP         New York, NY       www.avon.com            42,000     10,690
              Beverage
              23. Molson Coors      TAP         Denver, CO         www.molsoncoors.com     14,000      4,774

              Brewing
              24. PepsiCo           PEP         Purchase, NY       www.pepsico.com        198,000     43,251

              Health Care
              25. Pfizer            PFE         New York, NY       www.pfizer.com          81,800     48,296
              26. Merck             MRK         Whitehouse Station, NJ www.merck.com       55,200     23,850
              Sports
              27. Nike              NKE         Beaverton, OR      www.nike.com            32,500     18,627
              28. Callaway Golf     ELY         Carlsbad, CA       www.callawaygolf.com     2,700      1,117
              Energy
              29. Chevron           CVX         San Ramon, CA      www.chevron.com         67,000    273,005
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