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8    MERNOUSH BANTON


           EXHIBIT 9   Disney’s Offerings Under Parks and Resorts
                                                        Hong
                                         Disneyland     Kong         Tokyo     Disney
           Walt Disney      Disneyland     Resort     Disneyland    Disney     Cruise   ESPN     Walt Disney
           World Resorts      Resort        Paris       Resort       Resort     Line    Zone    Imagineering
           Epcot            Disneyland   Disneyland   Hong         Tokyo
                                         Park         Kong         Disneyland
                                                      Disneyland
           Disney-MGM       Disneyland’s  Walt        Resort       Tokyo
           Studios          California   Disney       Facilities   DisneySea
                            Adventure    Studios
                                         Park
           Magic Kingdom    Resort
                            Facilities
           Disney’s
           Animal
           Kingdom
           Resort Facilities

           Source: Walt Disney Company, Form 10K (2008).


                                      43 percent ownership in Hong Kong Disneyland, 100 percent ownership in Tokyo Disney
                                      Resort as well as Disneyland in both California and Florida. Exhibit 9 summarizes
                                      Disney’s key parks and resort holdings.
                                          Disney revenues at its Parks and Resorts division increased 7 percent in 2008, or
                                      $701 million, to $10.6 billion due to increases of $483 million and $218 million at its
                                      domestic and international resorts, respectively. Domestic Parks and Resorts revenues
                                      increased due to increased guest spending, theme park attendance, and hotel occupancy, as
                                      well as higher sales at Disney Vacation Club. Higher guest spending was due to a higher
                                      average daily hotel room rate, higher average ticket prices, and greater merchandise spend-
                                      ing at both resorts.
                                          Disneyland Resort Paris experienced increased revenues, offset by a decrease at
                                      Hong Kong Disneyland Resort due to lower theme park attendance. Some of the increase
                                      in revenue was due to favorable impact of foreign currency translation (weakening of
                                      the U.S. dollar against the euro). Operating income from the Parks and Resorts
                                      segment increased 11 percent, or by $524 million, to $1.897 billion. Exhibit 10 presents
                                      Disney’s attendance, per capita theme park guest spending, and hotel statistics for its
                                      domestic properties:


                                      EXHIBIT 10   Disney Parks and Resorts Data (2008 vs. 2007)

                                                                East Coast      West Coast     Total Domestic
                                                                  Resorts         Resorts         Resorts
                                                                FY      FY      FY      FY      FY      FY
                                                               2008    2007    2008    2007    2008    2007
                                      Increase in Attendance    6%       5%    (1)%     6%       3%      5%
                                      Increase in Per Capita    3%       1%     2%      8%       3%      3%
                                        Guest Spending
                                      Occupancy                89%      86%    92%     93%      89%     87%
                                      Available Room Nights   8,614    8,834    810     810    9,424   9,644
                                        (in thousands)
                                      Per Room Guest Spending  $217    $211    $309    $287    $225     $218

                                      Source: Walt Disney Company, Annual Report (2008).
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