Page 422 -
P. 422

18    GREGORY STONE


           EXHIBIT 4    Missouri Entertainment Attractions
           Name             Address         Facility Type   Attraction Description

           Carousel Park    3834 W.         Amusement       This is a family fun park for young and old. Park features
                            7th Street      Park            dozens of amusement rides, two 18-hole miniature golf
                            Joplin,                         courses, multispeed batting cages, the fastest go karts in the
                            MO 64801                        area, water-spraying bumper boats, an exciting indoor
                                                            arcade, indoor and outdoor birthday party areas.
           Silver Dollar    399 Indian Point  Theme Park    Park for all ages combines the wholesome family fun of a
           City             Road Branson,                   major theme park with the timeless appeal of crafts and a
                            MO 65616                        dedication to preserving 1880s Ozarks culture.
           Six Flags        P.O. Box 60     Theme Park      Six Flags St. Louis is a major amusement park featuring
           St. Louis        Eureka,                         eight themed lands of adventure. The six flags that fly over
                            MO 63025                        the park represent the countries and states that have influ-
                                                            enced St. Louis history—France, Spain, Great Britain (which
                                                            at one time had jurisdiction over the area), Illinois, Missouri,
                                                            and the U.S.A. The park features more than 40 attractions
                                                            and game areas, more than 25 food outlets and gift shops,
                                                            live shows, and a tropical paradise water park called
                                                            Hurricane Harbor.
           Worlds of Fun    4545 NE Worlds  Theme Park      The park is themed around the Jules Verne book, Around
                            of Fun Drive                    the World in Eighty Days, and is divided into five major
                            Kansas City,                    sections—Scandinavia, Africa, Europa, the Orient, and
                            MO 64161                        Americana. Rides, attractions, shops, shows, and restaurants
                                                            are named according to the area theme. The park also has an
                                                            attached water park called Oceans of Fun.



                                      theme parks, however, offered highly attractive water parks, modern steel coasters, entertain-
                                      ers, and an endless array of promotions, discounts, and family fun “packages” that made it
                                      worth the several-hundred-mile drive to be thrilled and entertained (see Exhibit 4).
                                          Merryland’s lack of marketing and promotion in lieu of higher ticket prices further
                                      contributed to its own declining backyard patron interest. Alan and Samantha, unlike the
                                      previous owners, were far removed from the changing needs, wants, and desires of a new
                                      generation of amusement park children, teens, and adults that began to take shape in the
                                      early 1990s. Customer demographics had shifted, and Merryland didn’t shift with them.
                                          The Steinbergs initiated a lawsuit against the interim operators. In the lawsuit, they
                                      listed Louie the Clown as one of the items damaged or taken from the park. The interim
                                      operators all said they knew nothing about the missing clown’s whereabouts. The
                                      Steinbergs were also attempting to collect $450,000 in back rent and damages, but the
                                      former operators have said that they don’t owe anyone any rent for anything.


                                      Merryland’s “Screamer” Roller Coaster
                                      For residents of Kansas City, there was only one reason to go to Merryland—the roller
                                      coaster! Some people nicknamed it the “scream machine” and with good reason. The history
                                      of the “Screamer” reflected a constant search for greater and more death-defying thrills.
                                          Merryland Park’s Screamer roller coaster was a product of the Philadelphia
                                      Toboggan Company and one of the last surviving original wooden coasters designed by
                                      Herbert Paul Schmeck. Along with the Screamer, another of the trademark attractions was
                                      the park’s Wurlitzer organ with Louie the Clown in front of it.
                                          Patrons always loved the wooden coaster and would swear they noticed a big differ-
                                      ence in the ride of Merryland’s over others. Although it wasn’t all that tall and not as fast
                                      as those in other parks, Merryland’s made up for all those shortcomings with its sway—
                                      the back-and-forth motion that created the “out-of-control” sense of pending disaster,
                                      especially on the curves. That was due primarily to the Screamer’s state-of-the-art wheel
                                      technology.
   417   418   419   420   421   422   423   424   425   426   427