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CASE 11 • WELLS FARGO CORPORATION — 2009  113

              EXHIBIT 2   Wells Fargo/Wachovia U.S. Locations



































                                                 Wells Fargo retail banking stores—3,296
                                                 Wachovia retail banking stores—3,314
                                                 Total combined retail banking stores—6,610

              Source: Wells Fargo 4Q2008 financial results presentation.


                  Wells Fargo’s chairman and CEO, Richard M. Kovacevich, discusses the bank’s
              vision at length. He says, “This is not a task. This is a journey. Every journey has a desti-
              nation. To get to that destination, you need a vision. Ours is an ambitious one.”
                  Kovacevich further states, “We are a big company. We will continue to grow—not
              to become bigger but as a result of getting better.... Regardless of how big we are and
              how much territory we cover our team shares certain values that hold us together wherever
              we are and whatever we do.”
                  Wells Fargo puts considerable emphasis on its culture and image as seen by the
              following values:
               • Known by Our Own Team Members. “We’ll be known as a company that believes
                 in people as a competitive advantage, a great place to work, an employer of
                 choice, a company that really cares about people, knows the value that a diverse
                 work force can bring, that encourages innovation: new and better ways of serving
                 customers.”
               • Known by Our Customers. “We want to be known by our customers as a financial
                 partner, for outstanding service and sound financial advice, satisfying all of their
                 financial needs and helping them to succeed financially. Our customers, external
                 and internal, are our friends. They’re the center of everything we do.”
               • Known by Our Communities. “We’ll be regarded as the premier financial services
                 company in each of our markets. We’ll promote the economic advancement of
                 everyone in our communities including those not yet able to be economically self-
                 sufficient, who have yet to share fully in the prosperity of our extraordinary country.
                 We’ll be known as an active community leader in economic development, in services
                 that promote economic self-sufficiency, education, social services and the arts.”
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