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STUART HALL AND THE MARXIST CONCEPT OF IDEOLOGY 59

              equivalent  for  equivalent.  Property,  because  each  disposes  only  of
              what is his own. And Bentham, because each looks only to himself.
                                                               (1974:I, 172)

            These  four  principles  were  for  Marx  the  basis  of  bourgeois  political
            ideology. And as in all ideology, these principles concealed what went on
            beneath  the  surface  where  ‘this  apparent  individual  equality  and  liberty
            disappear’  and  ‘prove  to  be  inequality  and  unfreedom’.  This  is  why
            unemployment and/or low salaries by and of themselves do not necessarily
            transform the beliefs of people. There is no ‘cloud of unknowing’ for Marx
            that obscures an easily seen reality. Such a view can perhaps be attributed
            to  Bacon  and  his  theory  of  idols  or  to  Holbach  and  Helvetius  and  their
            theory  of  prejudices,  but  not  to  Marx.  This  is  why,  for  Marx,  what
            can  dispel  ideological  forms  are  not  critical  ideas  or  science,  but  political
            practices of transformation.
              As  for  the  rest  of  the  ruling  ideas,  it  is  not  true  either  that  Marx
            explained  their  success  and  penetration  within  the  working  class  by
            recourse to false consciousness. His explanation in The German Ideology is
            quite  different.  If  the  ideas  of  the  ruling  class  are  the  ruling  ideas  it  is
            because


              the  class  which  is  the  ruling  material  force  of  society  is  at  the  same
              time  its  ruling  intellectual  force.  The  class  which  has  the  means  of
              material  production  at  its  disposal,  consequently  also  controls  the
              means of mental production, so that the ideas of those who lack the
              means of mental production are on the whole subject to it.
                                                  (Marx and Engels, 1976:59)

            Hall seems to believe that for Marx ‘the control over the means of mental
            production’ is the reason why the masses have been duped. In fact Marx in
            this passage is not talking about ideology at all, but about the ruling ideas,
            which  are  two  different  things.  But  Hall  does  otherwise  understand
            exceedingly well the point of this quotation when he describes some of the
            ‘insights of the classical marxist explanation’:
              The  social  distribution  of  knowledge  is  skewed…the  circle  of
              dominant  ideas  does  accumulate  the  symbolic  power  to  map  or
              classify the world for others…it becomes the horizon of the taken-for-
              granted.  Ruling  ideas  may  dominate  other  conceptions  of  the  social
              world by setting the limit to what will appear as rational, reasonable,
              credible… the monopoly of the means of intellectual production…is
              not,  of  course,  irrelevant  to  this  acquisition  over  time  of  symbolic
              dominance.
                                                          (Hall, 1988a:44–5)
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