Page 18 -

CoNtENtS xv

MAC APPEAL 383
Anomalies 384
making use of a database 384
Steps in Retrieving and Presenting Data 384
denormalization 384
data warehouses 387
Consulting opportunity 13.2 Storing Minerals for Health, Data for Mining 388
Online Analytical Processing 388 / Data Mining 388
business Intelligence (bI) 389
Consulting opportunity 13.3 Losing Prospects 390
text analytics 391
®
hYPERCASE EXPERiENCE 13 393
summary 394
Keywords and Phrases 394
review Questions 395
ProBlems 395
grouP ProjeCts 397
seleCted BiBliograPhy 397

14 human–computer InteractIon 398
understanding human–computer Interaction 399
How Fit Affects Performance and Well-Being 399
usability 400
Designing for the Cognitive Styles of Individual Users 400 / Physical Considerations
in HCI Design 404 / Considering Human Limitations, Disabilities, and Design 405 /
Implementing Good HCI Practices 406
Consulting opportunity 14.1 School Spirit Comes in Many Sizes 407
types of user Interface 407

Consulting opportunity 14.2 I’d Rather Do It Myself 408
Natural-Language Interfaces 408 / Question-and-Answer Interfaces 408 / Menus 408 /
Form-Fill Interfaces 409 / Choosing and Evaluating Interfaces 409
Consulting opportunity 14.3 Don’t Slow Me Down 410
designing Interfaces For Smartphones and tablets 410
Gestures 410 / Alerts, Notices, and Queries 411 / Badges 411 / Voice Recognition 412
guidelines For dialog design 412
Meaningful Communication 412 / Minimal User Action 413
Consulting opportunity 14.4 Waiting to Be Fed 414
Standard Operation and Consistency 414
Feedback For users 415
Types of Feedback 415 / Including Feedback in Design 416
Special design considerations For ecommerce 417
Soliciting Feedback from Ecommerce Website Customers 417
Consulting opportunity 14.5 When You Run a Marathon, It Helps
to Know Where You’re Going 418
MAC APPEAL 419
Easy Navigation for Ecommerce Websites 419