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chaPter 7  •  Using Data Flow Diagrams     203



                                                  CONSULTING OPPORTUNITY 7.1



                                            There’s No Business Like Flow Business



                    The phone at Merman’s Costume Rentals rings, and Annie   the bear suits, and they’ll be taken to you directly by our courier.
                    Oaklea, head of costume inventory, picks it up and answers a query   As always, prompt return will save enormous trouble for us all.”
                    by saying, “Let me take a look at my inventory cards. Sorry, it looks   Merman’s costume rental enterprise is located in London’s
                    as if there are only two male bear suits in inventory, with extra   world-famous West End theatre district. When a theatre or
                    growly expressions at that. We’ve had a great run on bears. When do   television production company lacks the resources (either time
                    you need them? Perhaps one will be returned. No, can’t do it, sorry.   or expertise) to construct a costume in its own shop, the cry
                    Would you like these two sent, regardless? The name of your estab-  goes up to “Ring up Merman’s!” and it proceeds to rent what
                    lishment? Manhattan Theatre Company? London branch? Right.   it needs with a minimum of fuss.
                    Delightful company! I see by our account card that you’ve rented   Merman’s shop (more aptly visualized as a warehouse)
                    from us before. And how long will you be needing the costumes?”  goes on for three floors full of costume racks, holding thou-
                       Figure 7.C1 is a data flow diagram that sets the stage for pro-  sands of costumes hung together by historical period, then
                    cessing of costume rentals from Merman’s. It shows rentals such as   grouped as to whether they are for men or women, and then
                                                                                       1
                    the one Annie is doing for Manhattan Theatre Company.  by costume size.  Most theatre companies are able to locate
                       After conversing for another few moments about shop policy on   precisely what they need through Annie’s capable assistance.
                    alterations, Annie concludes her conversation by saying, “You are   Now tailor-make the rental return portion of the data flow
                    very lucky to get the bears on such short notice. I’ve got another com-  diagram given earlier. Remember that timely returns are critical
                    pany reserving them for the first week in July. I’ll put you down for   for keeping the spotlight on costumes rented from Merman’s.

                                       Costumes in                                              Figure 7.C1
                                   D1  Inventory y
                                                                                                A data flow diagram for
                                   Availability          Shipping Details                       Merman’s Costume Rentals.
                                   Information

                                         1
                               Order                 Valid Order
                     Customers           Edit
                                        Order


                                                          D3  Customer
                                                             Order

                                          Credit                 Order
                                          Approval               Details


                                       Customer
                                   D2  Information              2
                                                              Gather
                                                             Shipment
                                                              of Rental
                                                             Costumes
                                          Customer
                                          Address                Shipping
                                                                 Information


                                                               3
                                                                      Shipping
                                                              Process  Invoice
                                                              Shipping          Customers
                                                              Invoices

                   1 Western Costume Company in Hollywood, California, is said to have more than 1 million costumes, worth about $40 million.
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