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Table 1-7. Active Learning Brain-Based Learning 35

On average, people remember:

• 20% of what they read
• 30% of what they hear
• 40% of what they see
• 50% of what they say

• 60% of what they do
• 90% of what they see, hear, say, and do

Source: Rose, C., and Nicholl, M.J., Accelerated
Learning for the 21st Century.

so as to make sense of them. While they do so, you likely continue to introduce addi-
tional information, which they miss because they are distracted or mentally busy doing
something else.

BRIGHT I DEA
Organizing for the Brain
hen presenting related items or showing pictures, make sure that they are
Wgrouped and sequenced to maximize the brain’s ability to assimilate and store
what it experiences. You can do this by distributing them according to a theme, by
numbering them sequentially, and by using the Chunking technique for memory
enhancement that you will read about later in this chapter.

Stages of Memory

For information to be accurately recalled it must be effectively received or encoded,
stored through review or practice, and used or retrieved by associating it with something
familiar or a cue.
Encoding the information correctly when it is received is a crucial step in ultimately
remembering and recalling it later. For example, think of times when you were intro-
duced to someone and were unable to recall the name a few minutes later. Often in such
instances there is mental interference that prevents you from effectively receiving the
name in the first place. A common reason for this is that instead of listening as the