Page 49 - The Creative Training Idea Book Inspired Tips and Techniques for Engaging and Effective Learning
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lucas chap 01  11/20/02  11:27 AM  Page 38
                    38   The Creative Training Idea Book
                                   In 1956, American psychologist George Miller reviewed many experiments on mem-
                                ory span and determined that the average person can recall up to seven bits or chunks
                                of information, plus or minus two, from short-term memory. The plus or minus came
                                from the fact that studies were inconsistent in their findings. Subsequent studies have
                                found that working memory capability increases as children grow older, and decreases
                                as people age. The latter is especially true in cases of brain disease, such as Alzheimer’s
                                disease. The fact that decreased memory occurs with age is also significant when you are
                                designing programs, as many people in the workforce today are baby boomers who
                                grow older each year. To address their needs, and that of others, build in a variety of
                                activities that provide time to process and repeat information.
                                   Long-term memory refers to the storage of large amounts of information, proce-
                                dures, events, and other memories for indefinite periods of time. The result is that when
                                participants recall earlier material learned years before, childhood experiences, work-
                                place examples from throughout their career or any other similar details, they are pulling
                                from long-term memory.
                                   Scientists differ in their perspectives on how memories arrive in long-term memory.
                                Many believe that information first goes to short-term memory where it is processed
                                and forwarded on to long-term memory based on the significance of the information or
                                event. Other researchers believe that functioning of short-term and long-term memory
                                is parallel rather than sequential. According to the latter theory, therefore, information
                                received can be simultaneously processed by both short-term and long-term memory.
                                   From a classroom perspective, the value of long-term memory is that you can design
                                training information, activities, and environments that build on previous information
                                and experiences possessed by participants in order to strengthen current knowledge and
                                skills and add new ones to those already in existence.

                    Helping the Brain Remember

                                Many strategies, ranging from simple to complex, have been developed to assist people
                                remember names, information, and experiences. Although many of these techniques
                                must be self-learned, there are some that you and other facilitators can build into your
                                training delivery strategy to facilitate better retention. Some of the more common tech-
                                niques follow.

                                Chunking

                                To help retain information (e.g., list of items needed from the supermarket, phone num-
                                ber, facts, and figures) try chunking items into smaller groups of seven, plus or minus
                                two. This procedure is effectively used in many instances each day. Think about com-
                                monly encountered information and how you use it throughout your life:
                                Phone numbers with area code (_ _ _)_ _ _- _ _ _ _ (ten numbers chunked into three
                                   groups)
                                Social security number _ _ _ - _ _ - _ _ _ _ (nine numbers chunked into three groups)
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