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Capture the Magic with Storyboards           193


                                  What are the
                                   Barriers to        Topic
                                    Providing         Card
                                    Service?
            Header
             Cards
             Objectives  Facility  Attitude  Education  Management  Communication
                                             And
                                            Training

                                                            Detail Cards
                       Poor plant                    Man
             Conflicting          Morale –  Lack of time  does no  by Category
            Statements of        do not enjoy
             Objective          coming to work                Customer needs
                                                         sisions
                                                                 to field
            Need Clear  d equipment  No one wants     Negative
                                  to listen  Ineffective  feedback  Lack of
             Priority Voting "Dots"  to problems  training  from  communication
                                                     supervisors  skills

                                           Incomplete
              Set one           No autonomy           Distrust of
            direction and         in how    product  management  Lack of
             stick to it          to do job  knowledge           clarity of
                                                                 ideas
        Figure 10-1. Storyboard example



        Guidelines
            ■  Facilitator prepares leading questions beforehand.
            ■  Only one idea per card.
            ■  The more ideas the better.
            ■  No criticism of any idea.

        Criteria for Good Questions

            ■ Induce curiosity.
            ■  Encourage positive thinking.
            ■  Strive for consensus.
            ■  Prevent termination of discussion.

        Facilitator’s Role

            ■  Create pleasant, informal atmosphere.
            ■  Lead discussion to mobilize group’s creative energy and resolve conflicts.
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