Page 213 - Harnessing the Management Secrets of Disney in Your Company
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194                      The Disney Way

            ■  Question conclusions or answers in noncompetitive, nonhierarchical
              way.
            ■  Provide positive feedback.
            ■  Keep the process moving.
            ■  Stimulate group to work on its own.

        Things to Keep in Mind during Session

            ■  What has been achieved so far?
            ■  Where do we stand?
            ■  What still needs to be done?


        Storyboarding: The Process

        In our work with organizations, we have seen every imaginable variety of
        storyboard technique, some using nothing more complicated than a bunch
        of index cards and a fistful of markers, others utilizing charts, pictures, draw-
        ings, or computer-generated printouts, and some dependent on information
        technology networks.
            While electronic storyboarding is fine for collecting ideas and even for
        some degree of brainstorming, it cannot generate the creative energy that is
        sparked by in-person storyboard sessions. In these sessions, you are likely
        to see people jumping up from their chairs to point at various pieces of the
        puzzle. Some may even move a card from one place on the storyboard to
        another in order to prove that a particular idea fits better elsewhere. The
        increase in spontaneity and enthusiastic communication moves the meeting
        along at a fast pace. And because everyone is working from the same road
        map, it’s easier to build consensus.
            From a procedural standpoint, storyboarding evolves in a logical pro-
        gression as mentioned above. First, the team identifies the topic to be defined
        or the problem to be solved, and this is written on a card and posted at the
        top of the storyboard. Then it establishes a “purpose,” meaning the reasons
        for pursuing the topic. The facilitator allows the participants time to sit and
        answer the question or problem, jotting down their thoughts, one idea per
        card. The facilitator then collects the cards as participants continue to write
        more thoughts and may choose to sort the cards moving duplications to the
        back of the stack. When the group has completed the writing exercise, the
        facilitator reads each card aloud, invites discussion, and asks the participants
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