Page 114 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Inspired by 180° Heat 105

to deal with. But nowhere near as serious a problem as having no
brakes when you need them.

INSPIRED BY 180° HEAT

Lyricist Sammy Cahn, one of the most prolific songwriters of the twen-
tieth century, with standards such as “Carolina in the Morning,” “High
Hopes,” and “All the Way” to his credit, tells a story about how he and
his songwriting partner Jule Styne were inspired to write a song using
180° Thinking. It seems they had just exited a Hollywood producer’s
office with an assignment to write a song for an upcoming Bing Crosby
movie. As they were going from the air-conditioned sanctuary of the
office out into the 100+° heat on the steaming sidewalk, one of this
famous writing duo suggested, “Let’s go to the beach to write the
song.” Whereupon his partner is reputed to have suggested, “What do
you say we just write a cool song?”
The result of this hot-weather-inspired effort was the classic holi-
day song, “Let It Snow! Let It Snow! Let It Snow!”

Timeline of a great idea (continued)

Timeline of a lousy idea (continued)
Bell-bottoms came back. Maybe
there's hope for your idea yet.