Page 115 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Cheat Notes for Chapter 8: 180° Thinking

• If you want to find new ideas, you have to look in a different
place; 180° is “totally” different thinking.

• 180° Thinking easily takes your mind out of the predictable
patterns that bring you to the same place by forcing you to
ignore all of the preconceptions in any category of thinking.

• Direct your thought process in the exact opposite direction of
where conventional wisdom would suggest you go.

• If conventional wisdom says “soft,” think “hard.” If conven-
tional wisdom says “warm,” think “cold.”

• If an attribute doesn’t have an easily defined opposite, use the
negative (e.g., for “rectangular,” think “not rectangular”).

• Even if you don’t find an answer at 180°, you have a new place
to start your creative process.

• Oh, by the way, did you understand “tnereffid” in the chapter
title? It’s “different” spelled backward.