Page 196 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

The Basics of Mind Farming 187

that not all people were the same kinds of creative animals. Therefore,
to produce the greatest creative bounty, I needed to cultivate, or man-
age, these “idea creatures” differently from one to the next. I call this
management process Mind Farming.

In the same way farmers have to manage pigs differently than cows
and sheep differently than chickens, managers need to cultivate the
various mind-sets of the different animals who work for them to reap
the greatest results.

THE BASICS OF MIND FARMING

Every person in your company has unlimited untapped creative thinking
capabilities—more than they themselves might know exist. And the first
step in developing these dormant capabil-
ities is to identify where people stand cur-
rently in realizing their creative thinking
potential. Think
Let’s start by making a distinction
between thinking and doing, using mind
and body, as those modes of working
relate to the primary functions of indi- Do
viduals and jobs. We all think and do
virtually every waking moment, even
when doing is only sitting at a computer
or sleeping. Everyone in your organization falls principally into either
the thinking mode or doing mode as they provide their greatest single
value to the organization. Increasingly in business, companies employ
more and more people for their thinking and fewer and fewer for their
doing (see the Imagination Age grid on page 16).

Songwriters Coaches Architects
Think Think Think

Do Do Do
Singers Athletes Builders