Page 194 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Cheat Notes for Chapter 17: Selling Creative
Ideas Requires Its Own Creativity

• On average, the quality of the ideas executed is never as good
as the quality of the ideas actually conceived.

• It’s not a great idea if it doesn’t ultimately see the light of day.

• The real winners are the people who have new ideas that actu-
ally become reality.

• If your ideas are compromised too deeply too often, maybe it’s
not the quality of the ideas or the execution; maybe it’s a lack
of ability to have others see the brilliance in the idea.

• Identify the people you need to sell the idea to. And don’t guess
what’s on their minds. Ask them.