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Appendix                        259

                   More Specific to Writing
                      Wild Mind and Writing Down the Bones by Natalie Goldberg. Is she
                         talking about creativity or is she talking about life? And how
                         different are they anyway?

                   More Specific to Advertising
                      Hey Whipple, Squeeze This by Luke Sullivan. A wonderful book
                         packed with insight and practical advice on how to create great
                         advertising by a copywriter who has been there. Plus, it’s funny
                         as hell.

                   More Specific to Design
                      Problem: Solution by Richard Wilde and Visual Literacy by Richard
                         and Judith Wilde. An absolute must for graphic-oriented com-
                         munications from the chairman of the advertising and design
                         departments of the acclaimed School for Visual Arts in New
                         York City and his equally adept wife.


                   Additional Study

                      For periodic updates to this reading list, go to www.Do-It-
                         YourselfLobotomy.com/reading.html.
                      For experiential professional development workshops in various
                         areas of creative thinking, go to www.creative-camp.com/
                         events.html.
                      For corporate professional development programs and brainstorm
                         facilitating, go to www.before-after.com.
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