Page 268 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking
P. 268
Appendix 259
More Specific to Writing
Wild Mind and Writing Down the Bones by Natalie Goldberg. Is she
talking about creativity or is she talking about life? And how
different are they anyway?
More Specific to Advertising
Hey Whipple, Squeeze This by Luke Sullivan. A wonderful book
packed with insight and practical advice on how to create great
advertising by a copywriter who has been there. Plus, it’s funny
as hell.
More Specific to Design
Problem: Solution by Richard Wilde and Visual Literacy by Richard
and Judith Wilde. An absolute must for graphic-oriented com-
munications from the chairman of the advertising and design
departments of the acclaimed School for Visual Arts in New
York City and his equally adept wife.
Additional Study
For periodic updates to this reading list, go to www.Do-It-
YourselfLobotomy.com/reading.html.
For experiential professional development workshops in various
areas of creative thinking, go to www.creative-camp.com/
events.html.
For corporate professional development programs and brainstorm
facilitating, go to www.before-after.com.