Page 273 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

264 Index

Creative ForceField Analysis, 6, 122, 251–257 Farnsworth, Philo, 117
Creative IQ Test: Faxon, Brad, 111
for individuals, 5, 238 Fear, 95, 244
for organizations, 5, 246 as disincentive, 18
Creative problem causing, 58 of looking stupid, 218, 219
Creative problem solving, 58 of unknown, 217
Creative sell success rate, 169 Fertilizer, creative, 94–95, 246, 251
Creative thinking: Feynman, Richard, quote, 44
cultivating, 198 Firestone, Harvey, 124
need for, 3–4 ForceField, Creative Analysis, 6, 122, 251–257
shift toward, 15–16 Ford, Harrison, 151
tools, 71 (see also Tools) Ford, Henry, 124
types, 188 Fred Perry tennis shoes, 80
workshops, 10, 44, 78, 94, 160, 259 Fresh perspective, 201, 203
Creativity:
aids to, 141 Galaxies of thought, 109–111
as problem solving, 10, 47, 49, 51 Garciaparra, Nomar, 71
barriers to, 217 Gates, Bill, 121, 143
managing for, 186 Gaye, Marvin, 158
not possible without a problem, 51 Genius, accidental, 147
risks, 12, 244 “Gloria,” 65
versus talent 10, 62, 188 Good, as barrier to great, 245, 250
understanding and demystifying, 47 Goodby, Silverstein & Partners, 168
Creativity/talent scorecard, 66 Good ideas, as barrier to great ideas, 43, 93
Crosby, Bing, 125 Goodrich, Kara, 64
Curiosity, 83, 201 Gordy, Berry, 158
Cycle, problem-solving, 57, 58 Gottfried, Gilbert, 149
Graham, Martha, 200
Daly, John, 111 Gravel industry, 111
Data, overdosing on, 17 Great idea(s):
da Vinci, Leonardo, 83, 141, 143, 155, 195, 200 rewards of, 28
Davis, Clive, 67 timeline of, 29ff
Dell, Michael, 59 Gretzky, Wayne, 96, 218
Dell Computer, 15, 59 Griffey, Ken, Jr., 50
Dent, Harry, 16 Groupthink, 206
Desi, Yogi Amirit, 230 GSD&M, 95, 122
Diddley, Bo, 150 Guacamole, Espárrago, 8
Doing, versus thinking, 187
Do-It-Yourself Lobotomy: Hawking, Stephen, 124, 200
how it helps you, 9–10 Hendrix, Jimi, 124, 125
how it works, 11, 41 Henton, Holland, 149
tools, 15, 55 (see also Tools) Hewitt, Don, 158
workshop, 10, 44, 78, 94, 160, 259 Hill Holliday, 225
Doyle Dane Bernbach, 225 Hill, Napoleon, 124
Dreamer creative thinking type, 170, 188, 194, Hitchcock, Alfred, 222
197 Holly, Buddy 125
DuPont Crop Protection, 209 Howe, Elias, 156
Dyer, Wayne, 130 Humphrey Browning McDougall, 225
Dylan, Bob, 66, 125, 148
Iacocca, Lee, 144
Eastman, George, 124 IBM, 7
Edison, Thomas, 83, 96, 121, 156, 200, 220 Idea(s):
EDS, 92 bad, 32, 94
Edsel, 34 good, as barrier to great, 43, 93
Einstein, Albert, 15, 41, 96, 124, 188, 200, 218 great, rewards of, 28
Empowerment, 6, 8 life/afterlife, 30, 34
Energizer Bunny, 31 as lubrication for growth, 4
Espárrago, 8 as root of everything new, 3
Etonic, 30 timeline of great, 29ff
timeline of lousy, 33ff
Failure, fear of, 95, 218, 219 iMac, 7
Fallon McElligott, 15, 92, 226 Imagination, versus knowledge, 15