Page 271 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

262 Acknowledgments

Additionally, I’d like to thank the people who have had the greatest
impact on my creative and professional trajectory: my parents, Tom
and Pearl Monahan, and other family members, the Beatles, Jimi Hen-
drix and all the creative influences from my youth, Ernie Schenck, my
rock bandmate and advertising colleague for many years, my early
employers who first gave me a shot at applying my professional cre-
ative energy, plus my partners and the many employees at
Leonard/Monahan and all of our clients who provided great encour-
agement and inspiration with their shared belief in the power of great
ideas. Of this last group I’d like to single out Bruce Leonard, my most
valued mentor, who taught me more about business than anyone else,
and whose vision, creativeness, and belief in my ideas and capabilities
inspired me and has given me the courage to make many of the most
significant professional leaps I’ve made in my career.
Finally, a special thank you to my wonderful wife, Audrey, and
tremendous daughter, Hillary, for sharing with me the most important
creative exploration of all, life.