Page 275 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

266 Index

Processing information, 21, 40, 42 Thinking:
Professional development programs, 259 conscious versus unconscious, 36–37, 39
versus doing, 187
Questions, asking better, 80. See also Ask a outside the box, 107
Better Question traditional, 100
Tiger, Be a, story, 44
Raiders of the Lost Ark, 151 Timeline:
Rational creative thinking type, 188, of a great idea, 29ff
193 of a lousy idea, 33ff
Reading list, suggested, 258 Time magazine, 178
Red Sox (Boston), 228 Time Out New York, 43
Resume, 50 Tools, Do-It-Yourself Lobotomy:
Rewards of a great idea, 28 100 MPH Thinking, 90
Ricciuto, Mike, 209 180º Thinking, 99
Richards, Keith, 144, 219 Ask a Better Question, 76
Ries, Al, 152 Ask the Question Early, 87
Risks with creativity, 12, 244 Collaborate with Genius, 121
Roaring 2000s, The (Dent), 16 Conceptual Solitaire, 128
Rock and Roll Hall of Fame, 67 Creative ForceField, 6, 251
Rolling Stones, The, 124, 219 dimensionalizing, 139
Roosevelt, Franklin Delano, 243 Intergalactic Thinking, 107
Roseanne, 149 for managers, Creative IQ Test for organiza-
Ruth, Babe, 96, 195, 218 tions, 5, 246
Ryder Cup, 111 for managers, Mind Farming, 186
using overview, 15, 71–72, 132
Scali, McCabe, Sloves, 225 Townshend, Pete, 124
Schenck, Ernie, 64 Traditional thinking, 9, 100
School for Visual Arts, 44 Trivia, rock ’n’ roll, 65
School Sisters of Notre Dame, 24 Trout, Jack, 152
Sears, 207
Seeger, Pete, quote, 93 Unconsciousness, 135
Seinfeld, 158 Unconscious thinkers, planet of, 36
Self-assessment, 5, 6, 251 Understanding and demystifying creativity, 47
Selling creative ideas, 167, 171
Selling zone, 183 Vicks NyQuil, 102, 147
Sense, stop making, 155 Visual Arts, School for, 44
“Sentenced to Death” exercise, 128 Volkswagen, 28
Shadows of Night, The, 65 Voltaire, quote, 43, 245
Smith, Patti, 65, 67, 117
Solving problems, 51 Wall Street Journal, 13, 23, 152, 157
Southwest Airlines, 59 Walton, Sam, 30
Spence, Roy, 95, 122 Wieden + Kennedy, 150
Spielberg, Steven, 124, 151 Wilde, Richard, 44
Stealth bomber, 8 Wisdom out of order (Wooo), 25
Strategy, 152, 183, 184 Wonder, as driver of creativity, 17, 41, 55, 58,
Styne, Jule, 105 141
Success: Wooden, John, 175
as barrier to creativity, 221 Wooo (wisdom out of order), 25
role of creativity in, 9, 17 WordPerfect, 178
Survivor, 158 Worksheet:
Ask a Better Question, 75
Creative ForceField, 255
Taking notes, 143
Talent/Creativity scorecard, 66 Creative IQ for individuals, 239
Talent versus creativity, 62, Creative IQ for organizations, 247
188 Intergalactic Thinking, 108
Talking Heads, 43 Mind Farming, 189, 196
Tao Te Ching, 172 Sentenced to Death, 129
Taylor, Tom, 53 Wright brothers, 155
Test, Creative IQ: Xerox, 28
for individuals, 5, 238
for organizations, 5, 246 Zeuxis, quote, 240
Think and Grow Rich (Hill), 124 Zimmerman, John, 101