Page 274 - THE DO-IT-YOURSELF LOBOTOMY Open Your Mind to Greater Creative Thinking

Index 265

Imagination Age, 16, 187 McGregor, Dr. Rob Roy, 30
Industrial revolution, 16 McMahon, Ed, 225
Information, processing, 21, 40, 42 McNally, Jon, 236
Information Age, 6, 16, 17, 197 Microsoft, 54, 68, 178
Innovation, constant, 17 Millie (author’s black Lab), 103
Intergalactic Thinking, 73, 107, 201, 203. See Mind:
also Tools active, 24, 201–202
examples, 111, 113, 117 how it works, 40–41
how it works, 118 Mind Farming, 170, 186
Lobotomy File, 226 basics of, 187–190
variation on, 121 developing all types, 198–200
IQ Test, Creative: Mistakes, as driver of creativity, 147
for individuals, 238 Monahan, Audrey, (author’s wife) 236
for organizations, 246 Monahan, Mike (author’s brother), 233, 234
Monahan, Pearl (author’s mom), 233
Jackson, Bo, 150 Morrison, Van, 65
Jagger, Mick, 219 Motown, 158
James, William, quote, 9 Mozart, Wolfgang Amadeus, 200
Jenkins, David, 151
Jeter, Derek, 50 National Wrecking Company, 236
Jobs, Steve, 30, 200 NBC, 158
Jones, Indiana, 151 Neckties and creativity, 211
Jordan, Michael, 96, 218 Newton, Sir Isaac, 124
Jotting, as aid to creativity, 142 Nielsen, Leslie, 195
Judgment, 242, 248 Nike, 96, 150, 138
as barrier to creativity, as indicated by Nine-Dot Test, 107
Creative IQ Test, 91–94, 220 solution to, 257
Notes, Cheat. See Cheat Notes
Kelleher, Herb, 30, 59 Note taking, 143
King of Beers, 79 Notre Dame, School Sisters of, 24
Knowledge: Nun study, 24
versus imagination, 15 NyQuil, 102, 147
versus new ideas, 8
and power, 6 o2ideas, 101
Observation, 141
Laborer creative thinking type, 188, 190 One Club for Copy and Art, 168
Larsen, Gary, 241 One Show Annual, 150
Law of large numbers, 25, 246, 251 Orbison, Roy, 125
defined, 91 Orthotic shoe insert, as example of creativity,
in selling, 170 30
Lederman, Leon, quote, 244 Outside-the-box thinking, 107
Lennon, John, 125
Leonard, Bruce, 81 Pantene, 7
Leonard/Monahan, 13, 14, 64, 177, 184, 225 Parcells, Bill, 121
Lincoln, Abraham, 121, 123 Passion, constructive, 228–232
Listening, as aid to creativity, 142 Pauling, Linus, quote, 245
Lobotomy Files: Peale, Norman Vincent, quote, 242
Amica Companies, The, 53 People magazine, 23
Arkwear, 81 Perspective, developing fresh, 201, 203
DuPont Crop Protection, 209 Peters, Tom, 17
explained, 26–27 Picasso, Pablo, quote, 43
GSD&M, 122 Pitino, Rick, 144
major computer manufacturer, 226 Planning, pitfalls of, 152
o2ideas, 101 Post-it notes, 102, 147
Lonborg, Jim, 228 Practice, 37, 133, 230
Lotus Development Corporation, 178 Problem(s), as driver of creativity, 49, 51, 52
Lubars, David, 15, 64, 226 Problem causing, creative, 58, 84
Problem solving:
Managing for greater creativity. See Mind conventional, 11
Farming creativity as, 49–52
Marlowe, Jeff, 81 cycle, 57–58
Mastermind concept, 124 spectrum, 114