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The Importance of Follow-Through • 269




                    Segmenting the Learning Process


                                   26%    24%       50%
                    The value
                    contributed by
                    each phase of
                    the learning
                    process






                    Estimates of how
                    the learning
                    process is
                    currently funded
                                 10%          85%          5%


        Figure 14-1 Impact of Training Phases on Learning



        program. The results are rather dramatic. We’ll show only two in Exhibit 14-1
        and Exhibit 14-2.
           It is obvious that very little change has occurred with the group in Exhibit
        14-1. Now contrast this group with those leaders who had done frequent or
        consistent follow-up (Exhibit 14-2).
           These data clearly confirm that the ultimate result of any leadership devel-
        opment effort hinges strongly on what happens after the event. It gives great
        support to the importance of Phase 3 in this development process.
           We’re not advocating that expenditures must exactly parallel the value
        derived from each phase. But it’s apparent that we’re significantly under-
        funding and underemphasizing Phase 3 activities.



        LEADERSHIP DEVELOPMENT OBJECTIVES
        We engage in leadership development activities because we want to produce
        some measurable result. Although we always want people to feel good about
        their experience and time spent, the reactions they have to the development
        process are clearly not the most relevant measure. We would certainly expect
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