Page 330 - The Handbook for Quality Management a Complete Guide to Operational Excellence

316 C o n t i n u o u s I m p r o v e m e n t A n a l y z e S t a g e 317

The house of quality relates, in a simple graphical format, customer
requirements, product characteristics, and competitive analysis. It is cru-
cial that this matrix be developed carefully since it becomes the basis of
the entire QFD process. By using the QFD approach, the customer’s
demands are “deployed” to the final process and product requirements.
One rendition of QFD, called the Macabe approach, proceeds by devel-
oping a series of four related matrices (King, 1987): product planning
matrix, part deployment matrix, process planning matrix, and production
planning matrix. Each matrix is related to the previous matrix, as shown
in Fig. 15.2.

Figure 15.2 QFD matrix for an aerospace firm (Wahl and Bersbach, 1991).

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