Page 230 - The Handbook of Persuasion and Social Marketing

Observations SD or Effect Comment (95% CI) Size Samples Miscellaneous topics r = .53 87 (same) 0.21 r = .46 47 (same) r = .47 48 Blood donation r = .44 Screening programs such (0.40 – 0.44) r = .42 19 as mammography and other health-related examinations Exercise r = .47 32 Physical activity 0.2

11,566 10,203 8,148 10,985 21,462 5,654 4,253
Intentions and

Topic behaviors (same) (same) (same) (same) (same) (same) (same) (same) (same)

(Continued) Sheppard, Hartwick, & Warshaw, Journal of Consumer Kim & Hunter, Communication Armitage & Conner, British Journal of Social Psychology, 2001 Ferguson, British Journal of Health Cooke & French, Psychology and Hausenblas et al., Journal of Sport & Exercise Psychology, 1997 Hagger et al., Journal of Sport & Exercise

table 8.2 Source Research, 1988 Research, 1993 Psychology, 1996 Health, 2008 Quantity, 2009

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