Page 235 - The Handbook of Persuasion and Social Marketing

Highlighting positive aspects of risky decisions increases risk aversion Gain-framed appeals (positive aspects of compliance) are less persuasive than loss- framed appeals (negative noncompliance), multiple diseases Gain-framed appeals are more persuasive than loss-framed appeals, multiple diseases

Comment (same) aspects of (same) (same)

SD or (95% CI) 0.53 (−0.07 – −0.01) (−0.09 – 0.01) (.01 – .06) (0.03 – 0.13)

Effect Size r = .16 d = .31 (r = .153) r = −.04 r = −.04 r = .03 r = .08

Samples

28 230 53 18 93 32
Observations 30,000

4,666 9,145 21,656

Gain vs. loss framing on risky Gain vs. loss framing on disease detection Gain vs. loss framing on disease prevention

Topic (same) decisions behaviors behaviors

(Continued) Education & Behavior, 2000 Kühberger, Organizational Behavior and Human Decision O’Keefe & Jensen, Journal of Gallagher & Updegraff, Annals (same) of Behavioral Medicine, 2012 O’Keefe and Jensen, Journal of Health Communication, 2007 Gallagher & Updegraff, Annals (same) of Behavioral Medicine, 2012

table 8.3 Source Witte & Allen, Health Processes, 1998 Communication, 2009

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