Page 234 - The Handbook of Persuasion and Social Marketing

Observations SD or Effect Comment (95% CI) Size Samples (same) r = .16 28 Highlighting positive 0.53 d = .31 230 30,000 aspects of risky decisions (r = .153) increases risk aversion Gain-framed appeals (−0.07 – −0.01) r = −.04 53 (positive aspects of compliance) are less persuasive than loss- f

4,666 9,145

Gain vs. loss framing on risky Gain vs. loss framing on disease detection Gain vs. loss framing on disease prevention

Topic (same) decisions behaviors behaviors

(Continued) Education & Behavior, 2000 Kühberger, Organizational Behavior and Human Decision O’Keefe & Jensen, Journal of Gallagher & Updegraff, Annals (same) of Behavioral Medicine, 2012 O’Keefe and Jensen, Journal of Health Communication, 2007 Gallagher & Updegraff, Annals (same) of Behavioral Medicine, 2012

table 8.3 Source Witte & Allen, Health Processes, 1998 Communication, 2009

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