Page 337 - The Handbook of Persuasion and Social Marketing

About the Editor and Contributors 313

California-Berkeley; and most recently a Visiting Scholar at Meiji University
in Tokyo, Japan, in 2012. He is the founding editor-in-chief of the Journal
of Political Marketing, now in its twelfth year, and has written several arti-
cles and books on the subject of political marketing, including: The
Marketing of the President (1994), Handbook of Political Marketing (1999),
and more recently a co-author (with Wojciech Cwalina and Andrzej
Falkowski) of A Cross-Cultural Theory of Voter Behavior (2007) and Political
Marketing: Theoretical and Strategic Foundations (2011). Dr. Newman is a
recipient of the Ehrenring (Ring of Honor) from the Austrian Advertising
Research Association, and advised senior aides in the Clinton White House
in 1995–1996 on communication strategy.

richard e. Petty, PhD, is Distinguished University Professor and Chair of
the Psychology Department at Ohio State University. His B.A. is from the
University of Virginia and his PhD is from Ohio State. Dr. Petty’s research
focuses on the deliberative and automatic factors responsible for changes in
attitudes and behaviors. He has published 8 books and more than 300 ar-
ticles and chapters. He is a fellow in the American Academy of Arts and
Sciences, the American Association for the Advancement of Science, the
American Psychological Association, and the Association for Psychological
Science. Honors include receipt of the Distinguished Scientific Contribution
Award from the Societies for Personality and Social Psychology and
Consumer Psychology, and the Scientific Impact Award from the Society of
Experimental Social Psychology. Dr. Petty served as President of the Society
for Personality and Social Psychology and the Midwestern Psychological
Association. He is past editor of the Personality and Social Psychology Bulletin,
and he currently serves on the editorial boards of five other journals.

ross D. Petty, J.D., m.B.a., m.P.a., is Professor of Marketing Law and
Faculty Scholar at Babson College. Before joining academia, he practiced
law with the Federal Trade Commission. He is a member of the editorial
board of the American Business Law Journal, Journal of Consumer Affairs,
Journal of Historical Research in Marketing, and Journal of Public Policy &
Marketing. He has published marketing law articles in those journals and
numerous others. His research also has been recognized for excellence by
the Academy of Legal Studies in Business, the International Trademark
Association, the American Marketing Association’s Journal of Public Policy
& Marketing, and the Journal of Product and Brand Management.

Derek D. rucker, PhD, is the Sandy & Morton Goldman Professor
of Entrepreneurial Studies in Marketing in the Kellogg School of