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About the Editor and Contributors 311
minette e. Drumwright, PhD, is Associate Professor of Advertising and
Public Relations at the University of Texas. She previously was Assistant
Professor at the Harvard Business School and Senior Lecturer in the
University of Texas Marketing Department. Her current research involves
studies of social responsibility in business, particularly in marketing and
advertising. Her research interests also include services marketing, mar-
keting strategy, and business ethics, and she has written articles and cases
for various books and journals, including Journal of Marketing and
Marketing Letters. She has won two school-wide teaching awards at
University of Texas for her MBA course on services marketing. Outside the
university, she has taught in corporate executive education programs in
Mexico, Europe, and Asia, as well as in the United States. In between her
undergraduate and graduate degrees, she worked in advertising and pub-
lic relations for seven years.
andrzej Falkowski, PhD, is Professor of Psychology and Marketing and
head of the Department of Marketing Psychology at the University of
Social Sciences and Humanities, Warsaw, Poland. He has been a Fulbright
Scholar at the University of Michigan. His publications include numerous
articles in consumer behavior, political marketing, and cognitive psychol-
ogy journals, as well as chapters and books. He is co-author of A Cross-
Cultural Theory of Voter Behavior (Haworth Press, 2007) and Political
Marketing: Theoretical and Strategic Foundations (M.E. Sharpe, 2011). He is
advisory editor of the Handbook of Political Marketing and editorial board
member of Journal of Political Marketing.
George Franke, PhD, is Professor and Reese Phifer Fellow of Marketing
in the Culverhouse College of Commerce at the University of Alabama. Dr.
Franke has published articles in the Journal of Advertising, Journal of Applied
Psychology, Journal of Business Research, Journal of Marketing Research,
Journal of Public Policy & Marketing, and in other journals and conference
proceedings. His research has won several awards, including best paper
awards from the Journal of Marketing Research, Journal of Advertising, Journal
of Public Policy, American Marketing Association, and Southern Marketing
Association, and he has been featured in the Wall Street Journal Southeast
Journal. He has also served as chair of the American Marketing Association’s
Marketing Research special interest group.
michael a. Kamins, PhD, is Professor of Marketing and Director of
Research for the College of Business at Stony Brook University. He received
his PhD from New York University in marketing and quantitative

