Page 338 - The Handbook of Persuasion and Social Marketing

314 About the Editor and Contributors

Management at Northwestern University. Dr. Rucker studies attitudes,
persuasion, power, and advertising effectiveness. His work has appeared
in numerous leading journals in psychology and marketing such as the
Journal of Personality and Social Psychology, the Journal of Consumer Research,
the Journal of Marketing Research, and the Journal of Consumer Psychology.
His research has been covered in major media outlets such as The New York
Times, Time Magazine, and ABC News.

Josh Wiener, PhD, is the Carson Professor of Business and Head of the
Department of Marketing at Oklahoma State University. Dr. Wiener cur-
rently serves as an associate editor of the Journal of Public Policy and
Marketing. He was the co-creator/co-chair of the initial Marketing and
Public Policy Risk Workshop; co-chair of the 2000 Marketing and Public
Policy Conference; and co-chair of the 2011 AMA-Sheth Doctoral
Consortium. His published work has addressed a wide range of social
marketing and public policy issues. It has been published in journals such
as Journal of Consumer Behavior, Journal of Marketing, Journal of Marketing
Research, Journal of Public Policy and Marketing, Journal of Consumer Affairs,
and Journal of Macro-Marketing. In addition, he has been the PI or CO-PI
on grants from both state health agencies and federal agencies such as
DOD, DOL, HHS, NSF, DOA, NIDA, and the Oklahoma Department of
Tobacco Prevention. His prior work specifically investigating public sup-
port for legislation has used social dilemma theory to investigate support
for environmental legislation, as well as agenda setting to investigate sup-
port for tobacco legislation.