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                                     FRAMING THE PROBLEM















                                                            Managing
                                                            • Team
                                                            • Client
                                                            • Self





                                                            Intuition

                                                             Data

                                                Analyzing          Presenting
                                                • Framing          • Structure
                                                • Designing        • Buy-in
                                                • Gathering
                                                • Interpreting




                                   he ability to frame business problems to make them suscepti-
                               Tble to rigorous fact-based analysis is one of the core skills of
                               a McKinsey consultant. More than that, it is the hallmark of
                               a McKinsey-ite: if you can’t solve problems in a structured,
                               hypothesis-driven manner, you’re unlikely to make it through the
                               door of the Firm.




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