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                               2                                                The McKinsey Mind


                                   The McKinsey problem-solving process begins with the use of
                               structured frameworks to generate fact-based hypotheses followed
                               by data gathering and analysis to prove or disprove the hypothesis.
                               A hypothesis greatly speeds up your quest for a solution by sketch-
                               ing out a road map for research and analyses that will guide your
                               work throughout the problem-solving process, all the way to the
                               presentation of your solution. Given the value of this methodology
                               to Firm alumni in their post-McKinsey careers, we begin with an
                               examination of ways to adapt that process to businesses beyond
                               the Firm.
                                   In this chapter, we will show you how to apply structure to
                               your business problems and how to go about devising initial
                               hypotheses that will speed up your own decision making. Because
                               structure is the basis for the McKinsey problem-solving process,
                               let’s start there.






                               STRUCTURE


                               Although McKinsey & Company often uses the term fact-based
                               to describe it, the McKinsey problem-solving process begins not
                               with facts but with structure. Structure can refer to particular
                               problem-solving frameworks or more generally to defining the
                               boundaries of a problem and then breaking it down into its com-
                               ponent elements. With either approach, structure allows McKinsey
                               consultants to come rapidly to grips with the issues facing them
                               and enables them to form initial hypotheses about possible solu-
                               tions. The benefits of structure transfer readily beyond the confines
                               of the Firm, as our alumni have shown. The facts, as we will see,
                               come later.
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