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01 (001-030B) chapter 01  1/29/02  4:48 PM  Page 3






                               Framing the Problem                                          3


                               THE McKINSEY WAY
                               Let’s start by summarizing the ways McKinsey consultants apply
                               structure to their business problems.
                                   Feel free to be MECE. Structure is vital to McKinsey’s fact-
                               based problem-solving process. For McKinsey-ites, structure is less
                               a tool and more a way of life. One Firm alumnus summed up his
                               McKinsey experience as “Structure, structure, structure. MECE,
                               MECE, MECE.” The concept of MECE (pronounced “mee-see”
                               and an acronym for Mutually Exclusive, Collectively Exhaustive),
                               is a basic tenet of the McKinsey thought process. Being MECE in
                               the context of problem solving means separating your problem
                               into distinct, nonoverlapping issues while making sure that no
                               issues relevant to your problem have been overlooked.
                                   Don’t reinvent the wheel. McKinsey has leveraged its experi-
                               ence with structured problem solving through numerous frame-
                               works that help its consultants rapidly visualize the outlines of
                               many common business situations. Your organization may have its
                               own frameworks, and you should take advantage of them if pos-
                               sible. Otherwise, develop your own problem-solving tool kit based
                               on your experience.
                                   Every client is unique. Frameworks are not magic bullets.
                               McKinsey-ites know that every client is unique. Simply trying to
                               squeeze every organization’s problems through the appropriate
                               frameworks will only get you so far. If anything, this lesson is dou-
                               bly true for McKinsey-ites once they leave the Firm.




                               LESSONS LEARNED AND IMPLEMENTATION
                               ILLUSTRATIONS
                               How does McKinsey’s structured problem-solving approach fare
                               beyond the specific conditions of the Firm? Extremely well. Our
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