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                     Index                                                       215




                     Federal government, 8–9             and knowledge management,
                     Fuld & Co. Internet Intelligence      74–82
                           Index, 203                    research strategies and tools for,
                     Financial ratios, 190                 51–57
                     The Firm, defined, xvii–xviii       strategic approach to, 56–57
                     FIS On-Line Global Data Direct,  General Electric (GE), 4, 7, 13–14,
                           199                              75, 121–22
                     Framing the problem, xiv, 1–29   Gerstner, Lou, xii
                        at Africa.com, 8              Giridharadas, Shyam, 166–67, 184
                        and application of structure,  GlaxoSmithKline, 5–6, 51, 98–99
                          2–15                        Goose, Barbara, 152
                        brainstorming as technique for,  Grillo, Francesco, 11
                          16–17                       Grossman, Evan, 132
                        and breaking the problem into  Gut instincts, 32
                          its component elements,
                          10–11                       Hemscott.net, 199
                        at the federal government level,  Hero, making the client a, 170–71
                          8–9                         Hierarchical organizations, 175
                        and forming an initial hypo-  High expectations, setting, 150–51
                          thesis, 15–21               Hoover’s Online, 194–95,
                        and forming robust hypotheses,      199–200
                          21–28                       Hypotheses
                        at General Electric, 4, 7, 13–14  and designing the analysis,
                        at GlaxoSmithKline, 5–6            35–36
                        issue trees as tool for, 16,     initial, 15–21
                          24–28                          robust, 21–28
                        at Key Corp., 6–7
                        logic trees as tool for, 11–14  “I have no idea,” 52
                        MECE approach to, 3, 6        Implementation, xv
                        role of senior management in,  Industry averages, 190
                          10                          Industry classification codes, 191
                                                      Industry information, sources of,
                     Gale State Rankings Reporter, 196      189–96
                     Garda, Bob, 19–21, 106, 108, 123,  Industry Reference Handbooks,
                           170, 182–84                      193
                     Gathering the data, xiv, 49–82   Initial hypothesis, 15–21
                        from company sources, 197–202  International Directory of Com-
                        at GlaxoSmithKline, 51              pany Histories, 200
                        from industry resources, 189–96  Interpersonal Skills Workshop
                        interviewing as technique for,      (ISW), 71, 139
                          60–74                       Interpreting the results, xiv, 83–102
                        from journal and newspaper       and asking “What’s the so
                          articles, 188–89                 what?” 87–88
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