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Index 215
Federal government, 8–9 and knowledge management,
Fuld & Co. Internet Intelligence 74–82
Index, 203 research strategies and tools for,
Financial ratios, 190 51–57
The Firm, defined, xvii–xviii strategic approach to, 56–57
FIS On-Line Global Data Direct, General Electric (GE), 4, 7, 13–14,
199 75, 121–22
Framing the problem, xiv, 1–29 Gerstner, Lou, xii
at Africa.com, 8 Giridharadas, Shyam, 166–67, 184
and application of structure, GlaxoSmithKline, 5–6, 51, 98–99
2–15 Goose, Barbara, 152
brainstorming as technique for, Grillo, Francesco, 11
16–17 Grossman, Evan, 132
and breaking the problem into Gut instincts, 32
its component elements,
10–11 Hemscott.net, 199
at the federal government level, Hero, making the client a, 170–71
8–9 Hierarchical organizations, 175
and forming an initial hypo- High expectations, setting, 150–51
thesis, 15–21 Hoover’s Online, 194–95,
and forming robust hypotheses, 199–200
21–28 Hypotheses
at General Electric, 4, 7, 13–14 and designing the analysis,
at GlaxoSmithKline, 5–6 35–36
issue trees as tool for, 16, initial, 15–21
24–28 robust, 21–28
at Key Corp., 6–7
logic trees as tool for, 11–14 “I have no idea,” 52
MECE approach to, 3, 6 Implementation, xv
role of senior management in, Industry averages, 190
10 Industry classification codes, 191
Industry information, sources of,
Gale State Rankings Reporter, 196 189–96
Garda, Bob, 19–21, 106, 108, 123, Industry Reference Handbooks,
170, 182–84 193
Gathering the data, xiv, 49–82 Initial hypothesis, 15–21
from company sources, 197–202 International Directory of Com-
at GlaxoSmithKline, 51 pany Histories, 200
from industry resources, 189–96 Interpersonal Skills Workshop
interviewing as technique for, (ISW), 71, 139
60–74 Interpreting the results, xiv, 83–102
from journal and newspaper and asking “What’s the so
articles, 188–89 what?” 87–88